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HOW TO DETERMINE CUSTOMER NEED (NEED ASSESSMENT)

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Nicole Mumbi and Esther Neema at the Launch of Belle Enterprise Events So now, I have Belle Enterprise Themed Events. Launched it in a colorful white party. Feeling over confident over this brilliance to create fun themed event. My first event was, Dance your mate. Weh, first of all that name?! Sigh. I imagine couples will be dancing first thing at midnight. Walked to quins, and said, yo, I will be bringing 30 couples for valentines, and they will be buying drinks from you but will provide food. Barter. Turns out, barter is BAE before you can afford extra costs.  They agree. I design my posters by self and we are on. Again, I call everybody. Excited. I go all over social media, and there is such hype to deliver in two weeks. I am doing all this alone, until June joined me  . Bless her. She brought life. She brought a chef, and became the chief marketer. Now on the day, we are extremely nervous. We had like about 10 couples. Yet we had prepared food for...

HOW TO REGISTER YOUR BUSINESS

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Unlike in the past where starting a Business was a matter of life and death. It would take you months to have a basic name. Today, you can register your business & have your Business name in less than two working days. Through the Online business name search, it is easier to start a business, at the comfort of your office or home. To start a business:  you need the name of the business for a search, nature and the activities of the business, names of all the proprietors in full with IDs or passport and PIN certificate, the postal address  (physical address, including the plot number, adjacent road, town, and county. Go to: www.ecitizen.go.ke   and follow the following steps. Click on business registration or business name search. A name search letter and Ksh . 150 invoice will be created.  Later you will pay for the name at about Ksh .800. name is enough start you off. And you are ready to launch yourself a party, for you have already started th...

DARING TO REACH THE FINISH LINE

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Henry David said, “ If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away. ” Esther Neema: Founder Dream Tribe Perhaps you are hearing Lingala beats, and you are here forced to dance to Jazz. First, you won ’ t dance well, you won ’ t even enjoy it and perhaps sometimes you may not even like yourself much. So perhaps, taking every chance to cause Mayhem to the universe, fighting over coffee. Groups can bog you down in to the madness we are all the same. It feels normal to kinda walk slowly even when sometimes y á ll going nowhere. “ Confusing optimism for achievement. Hope for success. ” In culture that would rather we echo our how we feel, as twins.   However , Sometimes to finish your own race, you must find you. Getting to the first hill, some stepped back. They had finished their race. Some the second. Some of us the third. Some went the 7 long ...

DEMYSTIFYING SELF MADE #ENTREPRENEURSHIP #8

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Empire Content Network I always found it hard to be in a choir, for I always wanted to sing the loudest. I found it hard to be an extra, because surely, I wondered why am I not the star, please. So I have been in and out of groups, seeking my spotlight. Hence, entrepreneurship, he he he, you get to declare self whatever you want.   You can sing off key and be the lead singer. But it wasn’t until 2017 did I meet my first real break. To be part of creating something amazing.   I would sit down on a chair extremely humble. Unbelieving of the beauty of people to come together. For the first time surrendering my personal good for our good , at the expense of my shine. To watch people come in full from all parts of the country devoted to create. Pull their resources, make time, dress up , show up for a vision bigger than our pockets . To create something timeless many years to come, that not money can pay. A labor of love. An ultimate m miracle in the form of peop...

DEMYSTIFYING EFFORT #7

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DEMYSTIFYING EFFORT #7 Esther Neema: Founder Dream Tribe Each of us has a semi-part, that is fully introvert. The one that can be overly needing of excessive self-time, would prefer to be out there reflecting upon philosophical thoughts, drinking juice modestly as we think of Mahatma Ghandhi. That sometimes would rather not suffice out of our shell. It gives usno pressure to reach out to no body. You could just wait somewhere, wa iting to be greeted. People to cheer you up and excite you, while sitting pretty, like president Kingston. Rolling your eyes when people are not interesting enough. We all have such moments. Until when you get to trade, where, relationships and people are everything. It is you who makes cold calls, gets blue-tickedoften. Lliterally making most first moves. The worst when I walked straight to random four women discussing, ambushed them with greetings, trying to be cool. I had nothing to say, ehh. Until one by one started leaving me wondering, eeeerm, w...

IT IS NOT HARD, IT IS SIMPLE, BUT NOT EASY EITHER, BUT POSSIBLE

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Esther Neema: Founder Dream Tribe I had sworn to never get on to a horse, until the day I purposed to overcome my fears. This may not include activities such as Bungee jumping which I perceive as madness. So right infront of me was a horse. The only image I had was how I would be tossed in the air, and would not know how I would have to tell everybody, that this was brought about by my attempt to horse ride.  My image of being thrown on the air had been stronger than my desire to conquer it. But on this day, I did get on the horse, I rode for a while, though screaming, but was not thrown in the air. Infact I had the highest level of feeling of accomplishment on that day. It was amazing. Business and entrepreneurship is the same for many people. Before people came to terms with the idea that it was a possibility, everyone was afraid that you could sink. The struggle to success never seemed worth it to anybody. Such as if I came out having been tossed in the air, per...

DEMYSTIFYING CAPITAL

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The Empire Content Network  Did you also imagine that the power to be anything was outside of you? And that you were sort of helpless, and stuck in a dead-beat society, with everyone dragging everyone to some poverty. That makes the most of us. Until one day I heard, there comes a certain age, where any adult reaches and has stop blaming they parents for anything. Sited there at YALI, I would hear the most profound speech. About the potential of a human being, if only they would stretch themselves . That if he/she did, would astound themselves at how much they are capable of. That even they could be stars in a minute if they wished for it. THE POWER ONE. I would be awakened to my own power. That never again shall I allow anyone to call me Common Mwananchi.   There is nothing particularly common about self  . Kila mtu na mzigo wake. When the bible says, my people perish for lack of knowledge, it is true eh. Very powerful people, yo ung, resourceful, talen...